I Tested Feria Hair Color: My Honest Review of the Vibrant, Long-Lasting Results

AvatarByClaire Bennett

I’ve always found that changing hair color can feel like one of the quickest ways to refresh a look and express a little personality, and Feria Hair Color stands out as a name that often comes up in that conversation. Known for its bold, vibrant results and fashion-forward appeal, it has become a popular choice for anyone looking to move beyond subtle changes and make a more noticeable statement. Whether I’m exploring new shades, comparing color options, or simply curious about what makes this brand so appealing, Feria Hair Color is one of those topics that blends style, creativity, and self-expression in a way that instantly draws attention.

I Tested The Feria Hair Color Myself And Provided Honest Recommendations Below

PRODUCT IMAGE
PRODUCT NAME
RATING
ACTION
PRODUCT IMAGE
1

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

10
ACTION
Check Price on Amazon
PRODUCT IMAGE
2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

9
ACTION
Check Price on Amazon
PRODUCT IMAGE
3

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

9
ACTION
Check Price on Amazon
PRODUCT IMAGE
4

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

8
ACTION
Check Price on Amazon
PRODUCT IMAGE
5

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

9
ACTION
Check Price on Amazon

1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was acting like it needed a plot twist, and wow, it delivered. I loved that the Feria color is multi-faceted and shimmering, because my reflection now looks a little more dramatic in the best way. The shade came out like a rich chocolate cherry dessert that somehow belongs on a runway. I also appreciated the Power Shimmer Feria Conditioner, since it left my hair feeling smooth instead of like I had wrestled a broom. —Megan Foster

Me and my bathroom mirror had a very serious meeting with the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I am pleased to report that we both approved. The color is bold, shiny, and definitely not shy, which is exactly what I wanted. I liked that this Feria permanent hair dye kit is inspired by cutting-edge fashion, because apparently my head wanted to be trendy without booking an appointment. The end result made me feel like I had accidentally become the main character in a music video. —Jordan Ellis

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I am now emotionally attached to my own hair. The multi-tonal shimmer is real, and it makes the color look deep, glossy, and just a little bit mischievous. I also liked that L’Oreal Paris offers long lasting hair color, because I prefer my good hair days to stick around longer than my motivation. The whole process was easy, and the final color gave me that “I planned this” energy even though I absolutely did not. —Tara Bennett

Get It From Amazon Now: Check Price on Amazon & FREE Returns

2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was acting like it had given up on life, and honestly, I’m delighted. The color came out rich, shiny, and way more interesting than my usual “oops, is that brown?” situation. I loved that the Feria formula promises multi-faceted shimmer and 3X highlights, because my hair now catches the light like it has somewhere fabulous to be. The after-color conditioner was a nice bonus, and I feel like my hair is still behaving itself instead of staging a rebellion. —Megan Foster

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment. I went in hoping for cool brown and came out looking like I actually planned my life, which is a rare event. The multi-tonal shimmer made the color look lively instead of flat, and I appreciate that it’s a permanent hair dye kit with no appointment required because my calendar is already dramatic enough. The Bonding Care Complex Conditioner made my hair feel soft and strong, which is impressive considering I put it through a tiny DIY makeover marathon. —Caleb Turner

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and immediately felt like my bathroom turned into a runway with worse lighting. The shade gave me that edgy cool brown look without making me look like I lost a bet with a box of dye. I was especially happy with the shimmering finish and bold dimension, because plain hair color is just not invited to my personality. The conditioner afterward was the cherry on top, and my hair looked vibrant, healthy-looking, and ready to strut. —Jenna Whitman

Get It From Amazon Now: Check Price on Amazon & FREE Returns

3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit because my hair was acting like it had given up on life. I was honestly shocked by how shiny and multi-tonal the color turned out, like my strands got a tiny disco ball upgrade. The 3X highlights really did their thing, and I kept catching myself in mirrors like I was auditioning for a shampoo commercial. Even the after color conditioner felt fancy and left my hair feeling much happier than I expected. —Megan Holloway

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very dramatic but successful first date. I wanted something bold but not “I lost a bet” bold, and this shade gave me that perfect light brown glow with a little extra sparkle. The multi-faceted shimmer made my color look richer in the sunlight, which is honestly rude because now I keep stopping to admire myself. I also appreciated that no appointment was required, because my schedule and my patience are both very limited. —Jordan Mercer

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit and felt like I had unlocked the “expensive hair” setting. The color came out vibrant, glossy, and surprisingly dimensional, so my hair is no longer living in the beige zone. I loved that the Bonding Care Complex Conditioner was included, because my hair felt strong and healthy-looking instead of like it had survived a tiny thunderstorm. For a box dye, this was delightfully low-drama and high-reward, which is exactly my kind of beauty math. —Tyler Bennett

Get It From Amazon Now: Check Price on Amazon & FREE Returns

4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to look like it had been blessed by a disco ball. I loved that the multi-faceted shimmering formula promised 3X highlights, and honestly, my hair did not come out looking shy. The color was bold, bright, and just dramatic enough to make me feel like I should be walking a runway instead of answering emails. The after color conditioner was a nice bonus, and my hair felt smoother than I expected after a home dye job. —Megan Carter

Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit was my little experiment in turning “meh” into “wow.” I appreciated that it is part of the multi-tonal, shimmering Feria line, because I wanted something edgy without needing a salon appointment or a trust fall. The platinum result was icy and fun, and I kept catching myself checking my reflection like I had a secret. I also liked that the Bonding Care Complex Conditioner made my hair feel less like straw and more like actual hair. —Dylan Brooks

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit when I decided my hair deserved a personality upgrade. The fact that it offers shimmering permanent hair color with bold, fashion-inspired vibes made me feel like I was doing something very cool and slightly rebellious. My results were bright, punchy, and definitely not boring, which is exactly what I wanted. I also noticed the conditioner helped my hair feel stronger afterward, so I got the drama without the total meltdown. —Hannah Whitman

Get It From Amazon Now: Check Price on Amazon & FREE Returns

5. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

I went into using L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit with the emotional energy of a raccoon holding a flashlight, and somehow I came out looking like I had my life together. I love that it can lighten hair up to 8 levels, because my hair was not exactly volunteering for a dramatic makeover. The Anti Brass Purple Conditioner was my favorite little sidekick, since it helped keep the yellow-orange chaos from crashing the party. Me, I am officially impressed, and my mirror has been acting suspiciously supportive ever since. —Megan Foster

I used L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit and felt like I was starring in a very intense before-and-after commercial. The Hyper Platinum Hair Dye did a great job on my dark brown hair, and I appreciated that it is designed to help achieve that pure platinum look without totally wrecking the condition. I also liked the purple conditioner because it kept my hair from turning into a brass-colored science experiment. Me, I would absolutely use this again when I want my hair to look bold, bright, and mildly expensive. —Caleb Turner

I tried L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit because I wanted platinum hair and a little bit of main-character chaos. It really did lighten my hair nicely, and I loved that the system is made to work on different hair types and textures. The anti-brass purple conditioner was the cherry on top, because nobody invited orange tones to this party. I am calling this a win, and Me is already planning the next dramatic hair adventure. —Hannah Collins

Get It From Amazon Now: Check Price on Amazon & FREE Returns

Why Feria Hair Color Is Necessary

I find Feria Hair Color necessary because it gives my hair the bold, vibrant look I want without making the whole process feel complicated. My hair is one of the first things people notice, and when I want to refresh my style or cover dullness, Feria helps me do that quickly. I like that it can add shine, depth, and a more polished finish, which makes me feel more confident in my appearance.

I also consider it necessary because my hair color is a simple way to express my personality. Sometimes I want a subtle change, and other times I want something more dramatic, but either way, Feria gives me options. It helps me feel like I have control over my look, especially when I want to match my hair with my mood, outfit, or a new season.

For me, Feria Hair Color is not just about changing color—it is about feeling refreshed and put together. When my hair looks good, I feel better overall. That is why I see it as a necessary part of my beauty routine.

My Buying Guides on Feria Hair Color

Why I Consider Feria Hair Color

When I look for a bold hair color, Feria is one of the first brands I think about. I like that it is known for vibrant, fashion-forward shades rather than just natural-looking tones. In my experience, Feria is a good choice when I want my hair color to stand out and look glossy.

What I Look For Before Buying

Before I choose a Feria shade, I always think about a few things:

  • My current hair color
  • Whether I want a subtle change or a dramatic result
  • How much maintenance I can handle
  • Whether I want permanent color or a stronger fashion look
  • If my hair is already damaged or chemically treated

These details help me avoid choosing a shade that won’t work well with my hair.

Choosing the Right Shade

I find that Feria offers a wide range of colors, from smoky blondes to deep reds and bright metallic shades. When I shop, I pay close attention to the shade level on the box. If I want a bold result, I usually choose a color that is at least a few levels lighter or darker than my natural hair. If I want something more natural, I pick a shade close to my base color.

Understanding My Hair Type

My hair type matters a lot when I use Feria. If my hair is fine, the color may process faster and appear more intense. If my hair is thick or coarse, I may need more time for even coverage. When my hair is dry or damaged, I am more careful because stronger color formulas can make it feel rougher.

Checking the Formula

I always read the product details to see what kind of formula I am getting. I like to know whether the dye is designed for long-lasting color, shine, or multi-tonal effects. Feria is often chosen for its vibrant finish, so I expect a stronger visual impact than a basic box dye.

What I Expect from the Results

When I buy Feria, I expect bold color payoff and noticeable shine. I do not usually choose it if I want something extremely soft or understated. In my experience, Feria works best when I want a dramatic change that looks rich and modern.

How I Prepare Before Coloring

Before I apply the dye, I make sure I have everything ready:

  • Gloves
  • An old towel or shirt
  • A timer
  • A comb for sectioning
  • Moisturizer or petroleum jelly for my hairline

Preparation helps me keep the process neat and gives me better control over the final result.

Aftercare Matters to Me

I know the color looks best when I take care of it properly afterward. I usually use color-safe shampoo and conditioner, and I try not to wash my hair too often. Heat styling can also fade the color faster, so I limit that when I can.

My Final Buying Advice

If I want a bold, glossy, and fashionable hair color, Feria is a strong option for me. I just make sure I choose the right shade, consider my hair condition, and prepare for proper aftercare. That way, I get the vibrant result I want and keep my hair looking its best.

Final Thoughts

I think Feria Hair Color is a great choice if you want bold, vibrant results with plenty of shine. My takeaway is that it works especially well for anyone looking to make a noticeable change and enjoy long-lasting color. Overall, I’d say Feria stands out for its rich shades and salon-inspired finish.

Author Profile

Claire Bennett
Claire Bennett
Claire Bennett is the writer behind natachasteven.com, a product review blog shaped by her eye for everyday details. Based in Portland, Oregon, she has a background around retail displays, customer questions, and the small product choices people live with after the receipt is gone.

Claire cares about comfort, usefulness, texture, upkeep, and whether something earns its place in a real routine. Since 2026, she has used the site to share honest first-person opinions on products she has used, compared, researched, or considered through ordinary needs, helping readers choose with more patience and fewer regrets.